2. Color the link white:

Change the color attribute in the

a {color:#FFFFFF; text-decoration:none }

The most important thing to remember is that to create another link to an outside site- you must include the http:// prefix or the browser will look for the site in your directory and will of course not find it.

Just use this code in your HTML (most WYSIWYG ediotrs will let you edit the HTML also): <a href="http://www.outsidelink.com/" mce_href="http://www.outsidelink.com/">outside link</a> Where the letters in red are the text to click on and the URL is that of the desired site

My personal favorites are Adobe Photoshop and Compact Draw which can be found at:
http://www.compactdraw.com/compactdraw/index.htm it is also quite afordable

Both programs are the most user friendly and allow you the most options with out needing a four year bachelors degree in graphic design to operate.

Of course any program you are comfortable with is the best choice. There are also a variety of free software prgorams you can try by going to: http://freewarehome.com

It is perfectly acceptable to use images as design elements such as bars, bullets, and navigational arrows. But use these with a lot of self-control and only if they compliment your web site.

Viewing other web sites is a good way to find out what not to do. There are ebooks of all levels. Good ones and bad ones. To decide which is the best way, shop around, be a viewer yourself, and decide as a viewer before you become a designer.

The most important tip is to remember to use images only as they are appropriate. Never for just the sake of using them. They will only promote confusion with in your ebook. Those dancing babies are neat, but probably don’t belong on your web site. Also drop the annoying flashing gif animations that are hard on the eyes and will be distracting to your readers.

If you wish to use banners on your web sites, be careful in your selection and place them at the bottom or top of your site away from your main content.

There are issues such as file size and deciding on images that are appropriate to your content. Inappropriate images can throw off the focus of your ebook. Since readers understanding and reading your ebook is one of the main purposes of having an ebook, this is a very important issue.

When creating an image for a web site it is important to know which format to use. Usually that depends. Both GIFs and JPEGS have their purposes. It doesn’t hurt to experiment. Try saving your files in both formats and seeing which file format has the best quality and smallest file size. Here are some of the characteristics of a JPEG: The JPEG was created by

The Joint Photographic Experts Group. Designed specifically for compressing photographic- type images. The JPEG will tend to lose quality during compression and decompression, with distortion in flat colors and fuzziness around edges. Because of this it is a good idea to work with a tiff file and save it as a JPEG as the last step. JPEGS can display over 16 million colors, although most computers display only 256 colors. Jpegs are good for graphs and things of that nature. The GIF or Graphic interchange Format, was developed by Compuserve for moving indexed color, gray scale or bitmap images between computer platforms. The GIF will only support 256 color displays. This is not much loss when it comes to viewing an ebook as most viewers will view in 256 colors. So it seems that GIF will generally be a good choice. That solves that problem. I however prefer JPEG.

It is important to make sure all of your pages are loading quickly. If your page takes to long- most visitors will not waste their time waiting around for it to finish. 30 secs is acceptable- under is better. This is not to difficult as web pages are not terrible large in size, but you might want to use various graphics, logos, banners, or cover art. These types of files can get large quick.

This need not be a problem. A good rule of thumb is to follow the 30k rule. This is simple really. Files around 30k will load in aabout 30 secs. All you need to do is add the total size of all of your files on that page including the HTML page and make sure the total is under 30k. For instance: If your HTML page is 5k and you have several graphics that are perhaps 14k and 5k- then 5+14+5=24 You are with in the range you need to be in for a quick loading page.

Computer generated graphics do not take long before the file size becomes very large. It is always important to shoot for a small file sizes. The fact that detail is not as important in web illustrations helps with solving the size problem. Actually the size problem is the reason that detail is not terribly important. When working with a JPEG try compressing the image to 75%, 50%, and 25%, and viewing the results in your browser. Do not compress an already compressed image. Remember that perfection is not important. We are mainly looking for a balance between a good quality image and a small file size. JPEG will always be larger than GIF regardless of file size because it must go through a decompression process. When decreasing a GIF file try using less color. There are some programs such as PaintShop Pro that allow you to decrease the color depth below 256 colors.

Human emotions are very often triggered by color. You need to know which colors trigger which emotions.

Color can make the difference between buying and selling. If used correctly. You need to choose the right color combinations for your site. Color is the first thing we notice and the last thing we forget. If used properly it can be a  powerful design tool. It is the doorway to our deepest  thoughts and feelings, and desires. This is an issue worth discussing.

Which colors should you use?

Well, it is always best to keep your main content on a white background. This is easier on the eyes and will provide a sense of professionalism. The color white triggers emotions such as: purity, peace, and perfection.

While white is an important color, you will probably want to compliment your site with other colors as well. After all, there is creativity in each and every one of us.  There is huge color spectrum for us to choose from.

Which colors are best?

Here are a few ideas to help you.

Red colors can stimulate warmth, hunger, and excitement. Cooler colors such as green and  blues, enhance calm and content feelings. Dark colors make objects seem heavier, while light  colors make them seem lighter.

Yellow may reflect a lack of worry, while black a troubled state. Of course not all colors mean the same things to all people. Yellow may sometimes mean cheap, Green may mean money or greed, black may mean elegance or
death.

Color has become a science and it is a much needed weapon as part of your marketing  arsenal. You will need to take great thought in choosing color as it will identify you, because once a color is “owned” it is associated with you and  your company. I am sure you have noticed this with examples such as Coca Cola red, Tide orange, and John Deer Green. It is just as important  to your identity as your logo. If a shape  provides a symbol, be aware that color does the same.

Think carefully when choosing colors!  Applying a certain color to your product or siteer is just site logic.

For example: In stores colors identify, flavors, brands, and products:

Green in a cleaner says pine- in a  mouthwash says mint, blue very often means strong mint- icy cool. Clear means additive free. Red found in strawberries, cherries, and apples is very appealing. You would never choose gray for laundry detergent because you don’t want gray clothes,  you want brightly colored clothes. Blue ,very unappetizing on  a dinner plate, is much more successful as a dinner plate.

Because it strongly affects mood. Grays and browns seem somber and often depressing. But they can take on a more cheerful attitude with compliments of red. No matter how you use them they suggest weight, or something heavy. This would provide your visitors with a feeling of stableness and strength. Emotions like this will help your visitors to associate your site with stableness and confidence.

Other colors such as burgundy, oyster, beige, blues will also provide a feeling of solidity.

What is the right color?

Sometimes there is no right answer you just have to take yourbest shot. But the number one choice of Corporate America is still blue. 

My personal preferance is Macromedia Dreamweaver or Xsitepro.

But honestly, both programs are kind of pricey. Really any editor that you are comfortable with will do. Your browser comes with a  really nice editor that is perfectly acceptable and quite easy to use. Internet Explorer comes with Front Page Express and Netscape Navigator comes with Netscape Composer. Either are fine.

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